American Nurses Association:
Healthy Nurses, Healthy Nation Grand Challenge
Overview
The American Nurses Association (ANA) is the premier organization representing the interests of the nation's 3.6 million registered nurses. ANA advances the nursing profession by fostering high standards of nursing practice, promoting a safe and ethical work environment, bolstering the health and wellness of nurses, and advocating on health care issues that affect nurses and the public.****REWORD
Opportunity
We wanted to learn how AIIM's constituent base viewed the website content and understand where they expected content to live.* We leveraged that research to organize their information in a way that allows users to find what they need and that encouraged transactions such as training and content purchases.
Outcome
AIIM now boasts a user-driven information architecture that and are increasing their sales****
Awards
Project Details
Role: Conducted user research including surveys and card sorts, participated in stakeholder interviews, and collaborated with team members in ideation and sketching sessions. Produced a sitemap and created wireframes to reflect the findings of the user research.******
Tools: Axure, Whiteboard & Markers, Sharpie Pen & Paper
Topics: Information Architecture, Sitemapping, Content Strategy, Wireframing, & Client Relations
Timeline: 4 Months
Team: Brightfind
Research
Personas
Sitemap and User Flows
In this working session, I determined the information architecture of the sitemap to align with a streamlined user flow.
DESIGN
SKETCHES
WIREFRAMES
To help AIIM realize their vision, I created low-fidelity mockups of various pages based off of the sketches and taking into account the *****. I chose to do low-fidelity to allow AIIM to focus on the layout and structure of the page, and how it could support both user needs and AIIM's strategic business goals. Removing the copy (both lorem ipsum and real content) allowed them to focus on the larger picture of the page.
Final Product
See it live here: aiim.org.
Next Steps
AIIM valued the ***, and have switched to a more iterative approach of validating assumptions bit by bit, rather than overhauling the website entirely every few years. We are working with them on a maintenance basis to review analytics and monitor their progress to ensure that they are meeting their strategic goals moving forward.